Muse for Small Business: Muse now helps run your business

1 week ago

Muse, Meta's personal AI agent, now has new skills and connectors built to help people run a small business. Meta says owners told them they're short on hours, not ideas.

Ask

Ask about this presentation

Answers are generated from this presentation.

Chapters

  1. 0:00Muse now has skills for running a small business
  2. 0:11Muse connects your Instagram, Pages and ad accounts
  3. 0:24Dozens more tools plug into Muse, Canva among them
  4. 0:35Muse can build a connector for a service it lacks
  5. 0:46Ask Muse for next year's growth plan
  6. 0:59Underwater? Muse sorts what needs you
  7. 1:10Muse drafts next week's campaign from what's working
  8. 1:21Muse flags the expenses that look off
  9. 1:32Muse comes to you with first drafts
  10. 1:43Muse stays free for most of what people need
Show transcript

Muse now has skills for running a small business

New skills and connectors, built for owners short on hours.

Meta Newsroom · “Muse for Small Business” · Sept 29, 2026

Muse, Meta's personal AI agent, now has new skills and connectors built to help people run a small business. Meta says owners told them they're short on hours, not ideas.

Muse connects your Instagram, Pages and ad accounts

A few clicks, and it knows what you sell and how your brand sounds.

Meta Newsroom · “Muse for Small Business” · Sept 29, 2026

Muse can connect your Instagram professional analytics, Facebook Pages and Meta ad accounts in a few clicks. From there it understands what you sell, how your brand sounds, and what customers keep asking.

Dozens more tools plug into Muse, Canva among them

Your brand, storefront, books and customer records. The full list is in Muse settings.

Meta Newsroom · “Muse for Small Business” · Sept 29, 2026

Muse also connects to dozens of tools businesses already run on, like Canva. So it works with your brand, storefront, books and customer records. More connectors are coming.

Muse can build a connector for a service it lacks

Meta doesn't review custom connectors, so grant access with caution.

Meta Help Center · Custom connectors in Muse

If a service isn't on the list, you can ask Muse to create a custom connector, and it walks you through setup. Meta doesn't review custom connectors, so grant access with caution.

Ask Muse for next year's growth plan

Ask Muse for next year's growth plan

It reads your sales, campaigns and social first.

Muse app screen from Meta's Muse for Small Business announcement
Meta Newsroom · “Muse for Small Business” · Sept 29, 2026

One prompt Meta suggests: analyze this year's sales, campaigns and social, and make a growth plan for next year. In Meta's demo, Muse returns a plan for each quarter, plus a document.

Underwater? Muse sorts what needs you

Across email, calendar and news, then it takes tasks off your plate.

Muse app screen from Meta's Muse for Small Business announcement
Meta Newsroom · “Muse for Small Business” · Sept 29, 2026

Feeling underwater? Ask Muse what needs your attention across your email, calendar and the news. Then ask it to take some of that off your plate, like moving a call or drafting an update.

Muse drafts next week's campaign from what's working

Muse drafts next week's campaign from what's working

It checks your ads, your content and what's trending.

Muse app screen from Meta's Muse for Small Business announcement
Meta Newsroom · “Muse for Small Business” · Sept 29, 2026

Ask how to improve your ads and content, and Muse analyzes what's working and what isn't. Then it drafts a campaign for next week, after looking at what's trending.

Muse flags the expenses that look off

Ask how the month went, and it reviews your numbers.

Muse app screen from Meta's Muse for Small Business announcement
Meta Newsroom · “Muse for Small Business” · Sept 29, 2026

Ask how your business did financially this month, and Muse lays out the numbers. It also finds expenses that look off. In Meta's demo, it spots two charges sharing one invoice number.

Muse comes to you with first drafts

It flags emails that need a reply and writes the draft.

Muse app screen from Meta's Muse for Small Business announcement
Meta Newsroom · “Muse for Small Business” · Sept 29, 2026

Muse doesn't wait to be asked. It comes to you with ideas, flagging emails that need a response and writing your first drafts. The Ideas tab holds more ways to put it to work.

Muse stays free for most of what people need

Power is $20 a month, Maximum $100. Plans are in limited testing.

Meta Help Center · Muse subscriptions

Muse stays free for most of what people need, up to a usage limit. Power costs twenty dollars a month and Maximum a hundred. Subscriptions are in limited testing, and not everywhere yet.