Muse for Small Business: Muse now helps run your business

Muse, Meta's personal AI agent, now has new skills and connectors built to help people run a small business. Meta says owners told them they're short on hours, not ideas.

Muse can connect your Instagram professional analytics, Facebook Pages and Meta ad accounts in a few clicks. From there it understands what you sell, how your brand sounds, and what customers keep asking.

Muse also connects to dozens of tools businesses already run on, like Canva. So it works with your brand, storefront, books and customer records. More connectors are coming.

If a service isn't on the list, you can ask Muse to create a custom connector, and it walks you through setup. Meta doesn't review custom connectors, so grant access with caution.

One prompt Meta suggests: analyze this year's sales, campaigns and social, and make a growth plan for next year. In Meta's demo, Muse returns a plan for each quarter, plus a document.

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Ask Muse for next year's growth plan

It reads your sales, campaigns and social first.

Meta Newsroom · “Muse for Small Business” · Sept 29, 2026

Feeling underwater? Ask Muse what needs your attention across your email, calendar and the news. Then ask it to take some of that off your plate, like moving a call or drafting an update.

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Across email, calendar and news, then it takes tasks off your plate.

Meta Newsroom · “Muse for Small Business” · Sept 29, 2026

Ask how to improve your ads and content, and Muse analyzes what's working and what isn't. Then it drafts a campaign for next week, after looking at what's trending.

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Muse drafts next week's campaign from what's working

It checks your ads, your content and what's trending.

Meta Newsroom · “Muse for Small Business” · Sept 29, 2026

Ask how your business did financially this month, and Muse lays out the numbers. It also finds expenses that look off. In Meta's demo, it spots two charges sharing one invoice number.

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Ask how the month went, and it reviews your numbers.

Meta Newsroom · “Muse for Small Business” · Sept 29, 2026

Muse doesn't wait to be asked. It comes to you with ideas, flagging emails that need a response and writing your first drafts. The Ideas tab holds more ways to put it to work.

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It flags emails that need a reply and writes the draft.

Meta Newsroom · “Muse for Small Business” · Sept 29, 2026

Muse stays free for most of what people need, up to a usage limit. Power costs twenty dollars a month and Maximum a hundred. Subscriptions are in limited testing, and not everywhere yet.